Explaining complex issues about the stock exchange – that’s the goal now being pursued by Deutsche Börse AG with consumer-oriented videos for both beginners and the more experienced.
Many Germans shy away from making any financial investment in shares. This is the finding of a representative study on shareholder culture in Germany conducted in January 2017. The main reason that emerged for this, in addition to a lack of financial resources and a great need for security and peace of mind, is the low level of awareness and knowledge about the subject of stocks and shares. Deutsche Börse has also recognised this deficit and has now published ten short basic videos in German on its website that are intended to educate the wider public about the stock exchange. “Germany is still a developing country when it comes to understanding stock exchange trading and investing in securities,” said Nicolas Nonnenmacher, who is also responsible for the Capital Markets Academy in his capacity as Head of Community Development at Deutsche Börse AG. “The general public looks askance at the idea of building up capital through equities and securities without having looked into the subject to an appropriate degree. Our new portal accompanies beginners on their path to the stock exchange, and also provides advanced investors with high-quality content to effectively turn themselves into stock exchange professionals.”
In the explanatory videos, the two actors Anna and Michael show viewers, for example, how to open a securities account or portfolio, what to bear in mind when selecting shares, and how stock exchange trading works in practice. The films last between 20 and 30 minutes. In the video lectures, acknowledged stock market experts explain the basics about the financial markets and exchange trading. Under the second rubric “Stock market products in detail”, experienced investors learn the functions and special features of individual types of securities in extensive online courses about exchange-traded funds (ETFs) and structured products. The free registration creates a personal learning account that documents individual learning progress; learning units can be picked up again at exactly the point where they were stopped. The German technical inspectorate TÜV Rheinland was a partner in developing the portal.