The premiere was a success: A total of 11,251 visitors attended the first FINANCE26 at Messe Frankfurt on September 25 and 26. For two days, the focus was on investing, the stock market, trading, ETFs, retirement planning, wealth building, and financial education. With more than 100 exhibitors, numerous presentations, discussions, and live events, the new event served as a meeting place for individual investors, those interested in finance, and the financial industry.
Financial Knowledge Meets Experience
FINANCE26 deliberately focused on a mix of information, discussion, and hands-on experiences. On multiple stages and in numerous seminars, experts discussed current issues related to capital markets, investing, retirement planning, and economic developments.
In addition to traditional investment topics, ETFs, trading, new technologies, artificial intelligence, and the question of how people can take control of their own financial future also played a role.
Media partners and institutions supported the event with their own programs, discussions, interviews, and live broadcasts. As a result, Frankfurt hosted not only an exhibition but also, for two days, a platform for exchange between the financial industry, the media, experts, and individual investors.
Kids’ Park Becomes a Major Attraction
The Kids’ Park drew particular attention. Through interactive activities, children and teens were introduced to the topics of money, saving, investing, and the stock market.
In the stock market game, for example, children could experience firsthand why stock prices rise and fall and how news can affect companies. Other stations taught financial literacy in an age-appropriate way, without feeling like a school lesson.
A New Audience for Financial Topics
A key goal of FINANCE was to bring financial topics out of their traditional niche. The event was therefore explicitly designed to appeal to more than just experienced investors and traders.
People who are considering ETFs for the first time, want to structure their retirement savings, are looking for a children’s investment account, or simply want to understand what options they have with their money should also find guidance at FINANCE.
Following its successful debut, one thing is already certain: FINANCE will return for a second edition in 2027. FINANCE27 will take place on September 17 and 18, 2027.