“Making Capital Matter” – Deutsche Börse Cash Market becomes Deutsche Börse

With a clear focus on the future, Deutsche Börse Group today presented its new brand structure for the cash market: the umbrella brand for the “Deutsche Börse Cash Market” business division will now operate under the name “Deutsche Börse.” The trading venues “Xetra®” and “Börse Frankfurt” will be known as “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt” respectively. The new brand was presented and launched at a ceremony on the trading floor of the Frankfurt Stock Exchange with customers, partners, and guests from the financial industry.

The new brand structure reduces complexity, creates clear independence, and unites the cash market brands under one strong name. However, it is more than just a name change—it is a clear commitment to greater accessibility and participation in capital markets through the mobilization of private capital.
The new, uniform brand identity enables the implementation of a central component of Kassamarkt’s business strategy: providing a recognizable, attractive overall platform for private investors. The successful launch of Xetra Retail and the planned extension of trading hours for Xetra Retail from December 1, 2025, underscore the new self-image – “Making Capital Matter.”

Dr. Thomas Book, Member of the Executive Board and responsible for “Trading & Clearing” at Deutsche Börse Group: “A strong capital market is the foundation for growth, innovation, and prosperity. With our new presence for the cash market under the ”Deutsche Börse“ brand and the claim ”Making Capital Matter,” we are sending a strong signal. As the leading stock market in Germany, we ensure transparent markets, bring companies and investors together efficiently, and offer investors fair execution. In this way, we create trust in the markets of tomorrow and strengthen Europe’s position in the global capital market.”

Eric Leupold, Head of Cash Market at Deutsche Börse Group: “Capital promotes participation and prosperity. With ”Deutsche Börse,“ we are bundling everything that makes the cash market strong. This is best achieved through our trading venues, where we want to become an even more attractive overall platform for private investors. With a clear name, we are making capital relevant for companies, investors, and society—and contributing to strong capital markets in Germany and Europe.”