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KPMG study- Digital Assets in Germany 2024

The study “Digital Assets in Germany 2024” focuses on the asset class of digital financial products such as crypto assets. It sheds light on various aspects, including attractive investment trends, the types of investors active in the market and the growth prospects that investors still see in the market. The comparison with the previous study provides insights into changing behavior patterns and attitudes, particularly with regard to risk assessment.

Whether bitcoin price gains, tokenization trends, new innovative blockchain value chains or meme coins with bizarre names: Hardly any other asset class is currently as dynamic as digital assets. Investor interest is increasing. In our exploratory study “Digital Assets in Germany 2024”, we once again examined the status quo in German-speaking countries in cooperation with BTC-ECHO.
The study is based on a survey of 2,400 digital assets investors. The insights gained into personal preferences, investment behavior and risk attitude as well as planned future demand provide information about the fundamental attitudes of investors. The results can be used to identify future growth potential for market participants.
In the evaluation, the survey results were compared with the findings from the previous year’s study and significant changes were identified, for example: trust in digital assets has risen sharply – they are perceived as less risky. At the same time, interest in alternative cryptocurrencies is increasing, even if Bitcoin and Ether continue to dominate portfolios.

Three core insights in compact form:

  • Interest in digital assets continues unabated: On average, investors invest more than a quarter of their total assets in digital assets. Investors believe that the market capitalization of the entire crypto market will rise sharply in the long term. Regardless of when they first invested, more than two thirds of investors plan to continue investing in digital assets in the future.

  • Study identifies three archetypes of investors:
    • young people before starting their careers, who invest in various crypto assets and tend to be risk-averse
    • high-income investors who are looking for high returns and pay particular attention to exchange trading fees, and
    • experienced investors who invest for their retirement provision and believe in a long-term upward trend in market capitalization
  • Growth potential for market participants: Many investors hold their digital assets on more than one crypto exchange. Even though many are registered with several crypto exchanges, not all of them are actively used. In order to convert interested parties into active users, operators need to become more involved. The option of offering trading in cryptocurrencies and traditional financial products on the same platform is also becoming more relevant.
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Digital assets in Germany 2024

Exclusive insights into the world of digital assets: Investment trends, investor types and growth opportunities based on data from extensive investor:inside surveys

Source: KPMG 
The study is only available in German.

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